Search Engine Optimization (SEO) is crucial for any business’s website to succeed online. But should you go with a large company or a small local provider? There’s actually really good reason to go with the local option. The first being the obvious: a local provider knows the slang, lingo, and culture of where you’re doing business. And coming across as authentic and part of the community matters!
Especially when it comes to local SEO!
Local SEO Companies Care
Another thing is that local SEO companies want to prove themselves. A giant company is just churning numbers. Anyone who has dealt with a sales team knows how many will say anything to get that contract. Then they conveniently forget everything you need from the deal. Not cool.
Local SEO companies not only know the region, the culture, and the people who make up your customer base, but a bad review directly affects them in their neighborhood. Reputation matters. Especially locally. A local SEO company will go above and beyond to provide value for you. They’ll also be able to easily and quickly spot potential profitable opportunities for you in addition to who your biggest competitors are.
That is a great combination for coming up with a localized SEO strategy that actually helps you rank and actually gets you new customers from online traffic.
Build Those Local Connections
You know who succeeds in local businesses? Those business owners who can make connections and help out other small business owners in the community, as well. A local SEO provider can often make introductions or connections that help out all parties involved.
Those partnerships are invaluable not only for marketing, but possibly for referrals and joint sponsorship of community events that can get major publicity and good will for both of you.
On top of that, a good local agency will understand changing trends and markets in the area that a national company not only won’t know about – but likely won’t care to research and find out about. That means the local company can often simply provide better marketing and SEO success than what a bigger national brand name will be able to provide.
Local matters. And a strong movement to supporting local businesses only is going to increase those trends. Keep in mind that a local SEO service is far more accessible. You can talk to them. Meet with them, and help form the best plan for your business now and in the future.
Local SEO is a must and the best local SEO often comes from those who share the same region as you do.