Ways To Manage The Process For Scriptwriting
One of the hardest parts of the entire production process is the writing of the script. It’s the one thing that you must create from scratch. It’s sort of like an invention in that it offers a solution to a problem. Through the script, you must infer that the product or service somehow solves the problem in an easily understandable way.
You might be asking yourself, “who writes scripts?” If so, you’ll want to hand the task over to someone that knows what they are doing. A video production company or a producer will typically take over this process before the client even being able to ask the question. However, that’s not the case 100% of the time. Before even speaking with a producer, the client may look to continue with the scriptwriting process on their own. They might be thinking that they can handle it themselves because they are experts on the subject matter.
This is typically when they go and hand off the task to an in-house product expert that already has a lot of things on his/her plate. This can turn a relatively important task into something that takes anywhere from weeks to months. At that point, you might find that the important task has been handed off to a brand new intern that was hired last month. The truth is, not many people have ever written a script.
In most cases, people will recognize how important having a well-crafted script is. That being said, despite knowing this, they might end up turning the process into a tedious and time-consuming one for various reasons. Whether it’s the failure to effectively collaborate on the process with others, or something else. At times, the product or even the client might look to incorporate more and more people into the process. While this would seemingly be a good thing with more people handling different tasks, that’s not always the case. When put in the wrong hands, it could end up causing even more delays and less quality control.
However, getting more and more opinions on a script doesn’t mean it’s a sign of indecision or weakness. A lot of subject matter experts or “SMEs” should be consulted. After all, they are very experienced in the subject matter and they likely have a lot of valuable input because of it. That being said, you will rarely find that everyone agrees word to word what’s in the script. Having a reputable and experienced product manager looking over the process will help to avoid having “too many chefs in the kitchen.” Try to schedule a meeting that includes all of the SMEs in the company. From there, you should interview each one of them. Take the opportunity to ask them a range of important questions to get valuable input and feedback into the process. You will want to get key details on everything from technical information about the products including white papers and more. That way, you’ll have plenty to go off when you are getting started with the scriptwriting.
The production company needs to handle the scriptwriting process effectively. They also need to be certain to communicate with and educate the client on why it’s so important and keep them well-informed throughout the entire process from start to finish.