PPC or pay per click: what is it?

When we have a website, new or not, we of course want it to be seen by all our customers.  But the truth is that it is not an easy job. It requires some expertise that our business website is positioned at the top of Google. Fortunately there are strategies and tools that we can use to show our advertising campaigns. One of those tools is PPC!


PPC or pay per click is the advertising option on which most internet campaigns are based, for example, advertising on Google. This is a great advantage for marketers as they do not invest a budget in campaigns whose results are not easy to measure. PPC offers them the opportunity to invest the advertising budget wisely. PPC is a basic concept to understand digital marketing. 


What is PPC?


PPC is a fast way to get more visits to your website. The advertiser pays a fixed or set amount each time a user clicks on ds to visit their website. The idea of a pay-per-click is like “buying visits” to a given site.  It seeks to generate a certain user action, such as registering or buying a product.


Advantages of PPC

  • You only pay for the visits you receive. In other advertising systems, the advertiser pays an amount for displaying the ad but is not guaranteed to generate results. In contrast, there is a direct link between the cost and the visits with pay-per-click.

  • You can get all the information about your ad performance. Pay per click gives the advertiser complete information about what is happening with the ad: the number of impressions, clicks, CTR, and conversions.

  • Optimization. It is very easy to know if an ad is working or not and correct the course in real-time with all this data.

  • We can create several variants of each ad and compare them to each other to see which ones work better. In this way, we can get better and better results from our advertising.

  • Ads only reach the right audience. Not a single click is wasted thanks to the multiple targeting options, as only the most interested users will see the ad. 

  • Improves the results of your ad. Focus on users who are part of your target audience. 

  • The higher the click-through rate, the lower the cost of the ad.

  • You can control your budget with precision. PPC systems allow you to set a maximum budget per day. This means that they can be adapted to advertisers of all sizes, and you can control in advance how much you will spend on each campaign.

  • You can decide when and where you show your ad. It means you can show your ads on any platform or location you like.  Some sites also allow you to choose the days and times your ads will be shown.

  • You will get more positioning and visibility. With PPC, you will show your ads on social media or sites your users are accustomed to. This will give you more visibility, and your site will be best positioned. 


The truth is that PPC brings multiple advantages for your business. We know that you may feel a little overwhelmed with all the information but the truth is that you don’t have to worry that the PPC experts will do all the work while you focus on the things that require your special attention.


The best way to do it is to hire a Web design Miami. It is time to make your business count. Let the experts take care of everything while your profits go up every day.

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